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Craft Animations Offers Complete Suite Upgrade for Sample Tools Included in 2011 Versions of Autodesk 3ds Max and Softimage

Posted: 29 Jun 2010 11:45 AM PDT




Provides Full Suite of Real-time Animation Tools to Enhance Creative Opportunities for 3D and Game Artists; Nearly 40 Percent Discount Offered to Autodesk Users

GOTHENBURG, Sweden - June 29, 2010 -
Providing an opportunity for artists and game designers to enhance the sample Craft Director Studio (CDS) tools integrated within the 2011 versions of Autodesk 3ds Max, Autodesk 3ds Max Design and Autodesk Softimage software; Craft Animations announces the discounted availability of the complete CDS tool suite. From now through Sept. 30, 2010, all artists utilizing 3ds Max 2011 or Softimage 2011 are encouraged to visit www.craftanimations.com to take advantage of a nearly 40 percent CDS discount.

"The promotional tools included on the Autodesk 2011 Installation DVDs are simply a taste of what artists may experience by utilizing the complete CDS suite," explains Craft Animations Founder and CEO Deborah Lygonis. "With this upgrade, 3D artists and game animators will gain a more complete opportunity to amplify creativity, quality and overall realism while experiencing lowered production times."

Used by widely recognized gaming and visual effects companies including Pixar, Digital Dimension, Electronic Arts and NAMCO BANDAI, the complete CDS suite includes nine specialized virtual cameras and seven vehicle tools that increase interactive control and simulation, and provides the ability to enhance cinematics through a modular, configurable system that replicates a specific rig's animation within a given project. 3D artists may literally "drive" a vehicle, or "direct" a camera within the creative environment, garnering a more realistic effect in less time.

The promotional CDS tools included on the Installation DVDs shipped with 3ds Max 2011, 3ds Max Design 2011 and Softimage 2011 software includes the Craft SoftMotionCam, Craft ObserverCam, Craft MultiStateCam, Craft HumanizerCam, as well as four Craft Pre-rigged Models. For further information regarding Autodesk software applications, please visit www.autodesk.com.

Craft Animations will showcase the complete CDS suite at SIGGRAPH 2010, taking place from July 25-29 in Los Angeles. Demonstrations will be available within the Autodesk (#500) and Craft Animations booths (#901). For more about Craft Director Studio, additional CDS Editions or SIGGRAPH events, please visit www.craftanimations.com.

Pricing and Availability
Regularly priced at $4,970 USD, the complete CDS suite is now available to users of 2011 versions of 3ds Max and Softimage for $3,000 USD through Sept. 30, 2010. To obtain this discount, users must contact Craft Animations via sales@craftanimations.com or +46 31 352 29 80, or outreach to their local reseller, and provide proof of Autodesk 2011 purchase.

For additional information regarding CDS Specialty Editions, please click here, or visit www.craftanimations.com.

About Craft Animations
Founded in 2006 and based in Gothenburg, Sweden, Craft Animations™ AB is a leading developer of a new era of professional real-time 3D animation technology, Craft Director Studio™. Based on cutting-edge research in autonomous control systems, Craft Director Studio and its add-ons simulate the complex physical behavior of cameras and 3D vehicles such as helicopters, cars, airplanes, boats and motorcycles. Utilized by high-profile companies worldwide such as Disney, Pixar, Namco Bandai, Lockheed Martin, Ford and Toyota; Craft Director Studio streamlines production, enhances realism and increases creativity for users in the visual effects, game development, forensic reconstruction, military and defense, and architectural design industries.

For more information, please visit www.craftanimations.com.

# # # # #
©© 2010 Craft Animations AB. All rights reserved. Craft Director Tools is a Registered Trademark of Craft Animations AB. All other brand names, product names, service marks or trademarks belong to their respective holders.

Related links:

craftanimations.com

Octane render review

Posted: 29 Jun 2010 08:02 AM PDT



GPU computing has been developing very intensive since the only last two years. In the field of rendering, it all probably begun at Siggraph 2008 (or 2009?) when Chaos Group presented their first shots of GPU rendering with new Vray version being worked on. Soon after that, many other GPU based renderers started to appear, and now many of common and vell developed CPU physically based rendering engines, try to find their sollutions in GPU computing. Why is it becoming so? Well, we may quote form NVidia website: "GPU computing is the use of a GPU (graphics processing unit) to do general purpose scientific and engineering computing.
The model for GPU computing is to use a CPU and GPU together in a heterogeneous computing model. The sequential part of the application runs on the CPU and the computationally-intensive part runs on the GPU. From the user's perspective, the application just runs faster because it is using the high-performance of the GPU to boost performance." Why do I quote NVidia information and not for the example ATI? Because Octane Renderer which is the subject of this review, currently uses only NVidia's GPU CUDA technology, that allows us rendering on our GPU Card. At the moment it's much more efficient than OpenCL technology, which would allow us rendering on ATI graphics cards, but maybe someday it changes. We woun't be getting into many details here. Right now most developed GPU renderers use NVidia's CUDA technology only.

So see what Octane can do with GPU HERE!


Related links:

evermotion.org

Harry Potter and the Deathly Hallows Trailer – Part 1

Posted: 29 Jun 2010 04:31 AM PDT



Warner Bros., the company that produces the Harry Potter franchise chose to split the final installment of the series. The first, Harry Potter and the Deathly Hallows, Part 1, will be released later this year on November 19. The second and final installment, the cleverly named Harry Potter and the Deathly Hallows, Part 2 will be released on July 15, 2011.





Related links:

digitaltrends.com

Marvel Studios' "Iron Man 2" -- Autodesk Software Key to Integrating Previsualization Into Movie Production

Posted: 29 Jun 2010 03:56 AM PDT




SAN RAFAEL, Calif., Jun 28, 2010 (BUSINESS WIRE) ----With help from technology created by Autodesk, Inc. (NASDAQ:ADSK), previsualization has become an integral part of modern moviemaking. For Paramount Pictures' and Marvel Entertainment's summer blockbuster "Iron Man 2," Los Angeles--based previsualization studio The Third Floor used Autodesk Maya and Autodesk MotionBuilder software to help create a highly detailed previsualization that allowed the filmmakers realize their creative vision. With a worldwide gross exceeding $600 million, "Iron Man 2" kicked off the summer movie season on a record-breaking number of screens.

Blockbuster movies are increasingly complex with bigger budgets, more elaborate visual effects and ever-accelerating post-production schedules. Filmmakers have always relied on storyboards, concept art and physical models to visualize their movies. Over the last 25 years, however, digital previsualization (previs) has become an integral part of moviemaking. Today, filmmakers often hire previs companies to create a digital representation of characters and environments using advanced computer animation techniques.

The Third Floor worked hand in hand with "Iron Man 2" director Jon Favreau and various filmmaking departments to create nearly 700 shots, each requiring three to four iterations, making for a total output of several thousand shots. The previs process helped the filmmakers throughout production to visualize the movie, strategically plan production and realize their creative vision.

"Iron Man 2" Previsualization Supervisor Nicholas Markel of The Third Floor said, "Ideally, previs empowers filmmakers -- from director, production designer, cinematographer, visual effects supervisor, editor, and art director -- with more creative freedom. Maya is the backbone of our previs pipeline, with MotionBuilder as a perfect complement for virtual moviemaking. Using Autodesk FBX technology, we were able to transfer assets between Maya and MotionBuilder. This provided flexibility for the filmmakers to manage both their vision and budget, ultimately creating the best film possible."

The primary Autodesk software tools used by The Third Floor on "Iron Man 2" are available as part of the Autodesk Maya Entertainment Creation Suite 2011, which offers Maya 2011 software with both MotionBuilder 2011 and Autodesk Mudbox 2011 software. Maya 3D animation, modeling, visual effects, rendering, and composting software offers artists a near end-to-end creative workflow. MotionBuilder provides a real-time animation engine for more interactive creative feedback and efficient handling of large amounts of animation data. Mudbox helps artists sculpt highly detailed models more quickly and intuitively. The complementary toolsets enable artists to expand creative capacity while improving production quality and efficiency. For more information, visit www.autodesk.com/entertainmentcreationsuites. The Autodesk suggested retail price for the Entertainment Creation Suite is US$4,995.*

* International pricing may vary.



About Autodesk

Autodesk, Inc., is a world leader in 2D and 3D design, engineering and entertainment software for the manufacturing, building and construction, and media and entertainment markets. Since its introduction of AutoCAD software in 1982, Autodesk continues to develop the broadest portfolio of state-of-the-art software to help customers experience their ideas digitally before they are built. Fortune 100 companies -- as well as the last 15 Academy Award winners for Best Visual Effects -- use Autodesk software tools to design, visualize and simulate their ideas to save time and money, enhance quality and foster innovation for competitive advantage. For additional information about Autodesk, visit www.autodesk.com.



About The Third Floor

Since 2004, The Third Floor Previs Studio has helped many productions maximize their creative content and save money throughout production and post. Some of the company's feature film credits include: "Valkyrie," "Cloverfield," "Star Trek," "Avatar" and Tim Burton's "Alice in Wonderland." The studio also works with video game developers to design detailed cinematics for titles such as: "Starcraft II," "Diablo III," "Resident Evil 5," "Need for Speed" and the "Command & Conquer" series. The Third Floor's veteran previs teams know how to interface with directors, production designers and VFX supervisors to deliver a cohesive animated blueprint for the most challenging creative projects. For more information about the previs process, and for extensive examples of The Third Floor's work, please visit: www.thethirdfloorinc.com. Watch a video about The Third Floor and how Autodesk tools form the basis of its production pipeline, The Third Floor video interview.

Iron Man 2 Stills: (C) 2010 MVL Film Finance LLC. TM & (C) 2010 Marvel Entertainment, LLC & its subsidiaries. All rights reserved.

Autodesk, AutoCAD, FBX, Maya, MotionBuilder and Mudbox are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. Academy Award is a registered trademark of the Academy of Motion Picture Arts and Sciences. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.

(C) 2010 Autodesk, Inc. All rights reserved.




image courtesy :/www.businesswire.com

Classroom Scene

Posted: 29 Jun 2010 02:46 AM PDT

Fujinon Inc. Becomes Wholly Owned Subsidiary of Fujifilm North America Corporation

Posted: 29 Jun 2010 01:24 AM PDT



June 28, 2010 – FUJINON INC., a major manufacturer and distributor of optics and lens assemblies for the broadcast, digital cinema and industrial markets, today announced that, effective July 1, 2010, it will become FUJIFILM Optical Devices U.S.A., Inc., a newly formed subsidiary of FUJIFILM North America Corporation.

FUJIFILM Corporation has identified the optical device business as one of the company's main priorities. This restructuring will help us to reinforce those global objectives; align businesses to drive growth in these markets; and take advantage of synergies and shared services that will allow the company to serve our customers more effectively.

"We've always stressed the importance of after sales service and customer support, and with this change, we're in an even better position to see that through," stated Hank Hayashi, president and CEO, FUJINON INC., "I'm extremely optimistic about this change and believe it will position us very well for more aggressive growth in North and Latin America."

Fujinon is a recognized technology leader worldwide and a highly respected provider of optics and lens assemblies to the broadcast, digital cinema and industrial markets. The company's line of television zoom lenses are used in virtually every segment of the broadcast industry, including electronic newsgathering, studio and field production, and high definition television.

The following product areas will now be included within FUJIFILM Optical Devices U.S.A., Inc., 1) CCTV, which markets lenses for the security, surveillance, factory automation and machine vision; 2) Industrial Optics, which distributes front-view/rear-views automobile camera lenses, digital cinema projection lenses, laser-focusing lenses, and lenses for scanners and digital cameras; 3) Special Products, which markets high-end binoculars, including stabilized binoculars to the government and marine market.

About Fujinon

FUJINON INC. is a major manufacturer and distributor of optics and lens assemblies for the broadcast, digital cinema, and industrial markets. The company's line of television zoom lenses are used in virtually every segment of the broadcast industry, including electronic newsgathering, studio and field production, and high definition television.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation consists of four operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film and the Graphic Systems Division supplies products and services to the printing industry. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.



Related links:
fujifilmholdings.com
fujifilmusa.com

Demoreel | Architecture Visualization

Posted: 29 Jun 2010 12:50 AM PDT

Luis San Juan - character rigger

Posted: 29 Jun 2010 12:38 AM PDT



Luis San Juan is character rigger extraordinaire. In the following pages Luis reveals in details his take on facial rigging techniques and share with us the character animation pipeline used at Nexus Productions for their latest commercial for the International Olympic committee: All Together Now.

Read Here!

Related links:
di-o-matic.com

Vermillion and Gold

Posted: 29 Jun 2010 12:23 AM PDT

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