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CRASH+SUES’ Animation & VFX Team Brings “Bluephoria” To Life

Posted: 17 Jun 2010 10:40 PM PDT




Minneapolis, Minn. – If wireless customers were to conjure up a utopian world where cellular services had the capability to meet their every need and its technology functioned in perfect harmony with their lives, it could not surpass the mythical 'Bluephoria,' an idyllic state crafted by CRASH+SUES for Bluegrass Cellular. Pushing creative boundaries, 2D and 3D animation, visual FX, motion design, color correction, creative editing, and finishing were seamlessly integrated with live-action footage directed by Two Popes' Jerry Pope to create a whimsical package of spots rich with visual imagery for Bandy Carroll Hellige/Louisville.

"CRASH+SUES began collaborating with Two Popes during the pre-production phase of the project to ensure that both the production company and post house fully optimized the campaign's vision. We started going back and forth exchanging ideas and approaches about a month before the shoot and continued right up until the week the spots were shot," online editor Mark Anderson explains




"The client's previous spots were strictly live action, whereas this campaign brought it to a whole new level with the integration of various animation techniques along with the full gamut of VFX. We had everything from a CG pie pool and muffin truck to sunshine, lollipops, and dancing radio towers. About the only thing missing was a rainbow," notes Donna Drewick, executive producer of CRASH+SUES animation house.

To bring this narrative to life, the mythical Bluephoria became the centerpiece for the spots, and CRASH+SUES populated it with an extraordinary number of animated elements and live action enhancements, while colorist Sue Lakso created a vibrant color palette, which added to the surreal atmosphere.



CRASH+SUES creative editor Carrie Shanahan cut Two Popes' live action footage, establishing the rather tricky, fast-paced timing as scene after scene unfolds. Lakso performed two color correction passes: one base pass to set a feel-good look across the footage and a second to highlight specific shots after the spot was composited. After Shanahan's cut was locked, Anderson loaded the RED footage into Autodesk's Discreet Smoke where he shared assets with the animation team.

3D animator Alex Engelmann worked with director Jerry Pope to devise a wish list of the animation and FX elements. "We had a lot of freedom to design these elements and see them through," he notes. "Each layer added would entice them to add more. Which can almost become deadly," interjects Anderson teasingly.




The animators divided up the list, tasking Engelmann with crafting the lollipop trees and a pizza-wheel bicycle cart. He also erased the facade from an old building and rebuilt it in 3D to give it animated eyebrow windows while Anderson rotoscoped the skateboarders riding past the expressed building as well as the townspeople in the parade scene and then composited most of the sky replacements. Flame artist Adam Celt created map-styled streets and composited the balance of the spot in Autodesk's Flame.

Echo Boys, CRASH+SUES' sister company, created the original music and sound design for the spots. The music for 'Bluephoria' was composed to have a pop, "All is beautiful with the world," feeling. It's very happy, innocent, and melodic with lots of harmony. The all live instrumental track was performed by Echo Boys, with Alex weaving in the sounds of the marching band for the end scene.

Related links:
cgw.com

Using the Wiggle Expression with the Puppet tool

Posted: 17 Jun 2010 10:06 PM PDT



In this tutorial of Kert Gartner from vfxhaiku.com , we use Adobe After Effects CS4 and take a look at the wiggle expression, and show how it can be used with the Puppet tool to add some life to otherwise static objects.



Related links:
vfxhaiku.com

This posting includes an audio/video/photo media file: Download Now

PyMoBu 0.1 Released!

Posted: 17 Jun 2010 09:39 PM PDT



PyMoBu is a python package that contains many enhancements and features for Autodesk's MotionBuilder Python scripting. The goal is to not reinvent the entire MotionBuilder Python module, but create new classes that contain powerful methods for working with MotionBuilder's native Python objects.

In addition, a number of useful tools come with PyMoBu that make performing common operations easier.

Note: PyMoBu objects are not compatible with native MotionBuilder python functions. This is a limitation of the C++ python wrapper that I was unable to get around and ultimately had use this method of implementation.

CHECK OUT HERE to watch demo videos and download

Related links:
code.google.com

Footbridge

Posted: 17 Jun 2010 08:33 PM PDT

FootageBank HD Partners with Footage.net

Posted: 17 Jun 2010 08:11 PM PDT



70,000 Clips from FootageBank's HD Stock Footage Collection Now Searchable Through Footage.net


New York – May 17, 2010 – Footage.net
(www.footage.net), the stock, archival and news footage search engine, announced today that FootageBank HD, the world's first High Definition footage library, has added its entire footage database of more than 70,000 HD clips to the Footage.net search platform. FootageBank's outstanding collection of motion images is now available for search and screening along side the other leading footage brands currently hosted on the platform.



"We're truly honored that FootageBank has chosen to make their remarkable footage collection a part of Footage.net's vast footage database," said Footage.net President Domenick Propati. "FootageBank HD is one of the world's great stock footage collections with HD motion imagery from many of today's foremost cinematographers. The inclusion of these images on Footage.net brings a whole new dimension to our search platform and we look forward to providing FootageBank HD with another channel to reach creative professionals around the globe."



FootageBank was founded in 2002 by footage veteran Paula Lumbard as the first stock footage company focusing on High Definition (HD) native content. The FootageBank HD library represents more than 120 HD producers, cinematographers and production companies from around the globe offering the most diverse and comprehensive HD library in the world.



"Footage.Net has long been a search destination for our customer base and we are pleased to have this additional tool to drive clients to our content" said Paula Lumbard, FootageBank HD founder and President. "Our impressive library of stock motion content, combined with Footage.net's search engine capabilities, customer loyalty and creative marketing will enhance our abilities to serve our customers."




About FootageBank HD

FootageBank HD is a privately-held company based in Los Angeles founded by industry icon Paula Lumbard. Lumbard anticipated the coming demand for High Definition (HD) motion content in 2002 when she opened her second footage company. FootageBank HD continues to be the only footage house specializing in HD content and is dedicated to shooting and aggregating collections of HD images to serve the rapidly growing demand for HD content in the film and television marketplace. Website: www.footagebank.com





About Footage.net

Footage.net is the world's premier online footage search engine. Since 1994, Footage.net has been the film & video production industry's most comprehensive resource for serious footage research, providing access to over 6 million records and 750,000 online clips. At Footage.net, researchers can search over 30 top stock, archival and news footage databases simultaneously from a single site, compare results across multiple collections, find the best motion content and save time. Footage.net exists to help footage researchers find the best stock video footage, archival film and news B-Roll, and to provide its content suppliers with new customer leads. Website: www.footage.net



Related links:
footage.net
footagebank.com

Autodesk® Softimage® 2011 Service Pack 1

Posted: 17 Jun 2010 07:54 PM PDT



Service Pack for Autodesk® Softimage® 2011 software includes nearly 130 fixes.
Crosswalk 5.1
Softimage 2011 SP1 ships with Crosswalk v.5.1.
Coexistence
Softimage 2011 SP1 is a full build and can co-exist with Softimage 2011. Softimage 2011 is not required to be uninstalled first.
Licensing
Softimage 2011 SP1 uses the same license as Softimage 2011. When installing Softimage 2011 SP1: If you have a Network license, use the product key 590C1 and the serial number 000-00000000. If you have a Standalone license, use the product key 590C1 and your real serial number and choose the Standalone licensing method.
Documentation

See the Readme file for a complete list of fixes.


Download!

Related links:

autodesk.com

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FREE AE PROJECT: Fiber Particles

Posted: 17 Jun 2010 07:20 PM PDT



Andrew Kramer shared us the After Effect Free Project called: Fiber Particles

See sample video!

Download and take a look!

Related links:
videocopilot.net

This posting includes an audio/video/photo media file: Download Now

Houdini Tutorial: The Matrix Bullet Time Effect

Posted: 17 Jun 2010 07:16 PM PDT



In this 3 parts Tutorial Khermah Jaymouh will Explain you how to create The Matrix Bullet Time Effect with Houdini

Part 1


Part 2


Part 3



Related links:
youtube.com

This posting includes an audio/video/photo media file: Download Now

Blender Tutorial: Bring the Rain!

Posted: 17 Jun 2010 07:03 PM PDT



In this tutorial Andrew Price will show you how to:

* Create realistic rain for animations or stills
* Add water droplets to the camera lens
* Drastically reduce your render times with simple rain materials
* Create a glowing sky

WATCH TUTORIAL AND DOWNLOAD PROJECT FILEs!

Related links:

REPLACE THE SOURCE LINK HERE

Mari Turntables video

Posted: 17 Jun 2010 06:58 PM PDT



TheFoundry shows the new amazing video Mari Turntables. This Video shows a sample diagnostic turnable rendered out of Mari. Shown in this video is the blacksmith dataset (provided as training material with Mari). The texture set for the blacksmith's body comprises 14 channels of information, each with 40 4K textures. Diagnostic turntables can be easily rendered directly out of Mari in resolutions up to IMax (10k x 7k). This turntable took 2mins to render at HD on a laptop.



Related links:
youtube.com

This posting includes an audio/video/photo media file: Download Now

The New Xbox 360 Won't "Red Ring"

Posted: 17 Jun 2010 06:51 PM PDT



The "Red Ring Of Death", the dreaded symbol of a catastrophic system failure that has become an icon of the Xbox 360's lifetime, will soon be no more, as the new model of the console won't display any red lights.

Deciding to take the opportunity for a clean break, Microsoft has not included any red lights in the console, only green ones, so if something goes wrong this time around, you'll get a...green ring of death. Which is surely more calming!

The Red Ring - or RRoD - had become less common in recent years as Microsoft gradually improved the quality of the Xbox 360, but it was still an issue in the general consciousness, so it's understandable the company would want to clean the slate. Let's just hope the new console has the reliability to really put the RRoD to bed.
Related links:
kotaku.com

Creative Food Photos

Posted: 17 Jun 2010 02:26 PM PDT



by: Various Artist

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